What makes them click?
Here are the slides for the lightning talk I gave at Conversion Conf 2014, aimed as an introduction to psychology in design, why it matters and what drives us to make decisions.
Hello! My name is Craig. I'm a Product, Strategy and Operations consultant based in the San Francisco Bay Area.
Latest Articles
The Elements of User Experience
For anyone looking to get into User Experience, I can’t recommend enough that you read Jesse James Garret’s book The Elements of User Experience. It provides a great framework for thinking about design and gives you a structured rationale and...
Mental Models
Imagine you have never used an iPad before, but I tell you that you can play chess on it. Before you turn it on, you will already have started building a mental model of how the chess game will look,...