Hello, I'm Craig McCaskill. I build products guided by a simple belief: technology should feel inevitable, not imposed. I focus on creating experiences that enhance human capability rather than demanding adaptation.
Latest thoughts:
Your product is crushing it. Customer satisfaction scores are through the roof. Your biggest clients are renewing multi-year contracts. The board is thrilled with your margins. And yet, somewhere in a garage or a dorm room, someone is building the...
Product and Strategy
Books and Ideas
New tools don’t just change what we can do, they change who wins. The printing press didn’t eliminate scribes overnight, but it made literate societies dramatically more powerful than illiterate ones.
Technology and Future
Leadership and Culture
I’ve been writing again. After nearly four years of letting my website collect digital dust—publishing only a few posts while my day job consumed all my creative energy. I finally felt the itch to both write and fix the stagnant...
Product and Strategy
Communication and Influence
Something humbling happened last week: three hours of my life disappeared into a blank document with barely a paragraph to show for it.
Thinking and Learning
Communication and Influence
Books and Ideas
Every company claims to be disciplined about prioritization; most roadmaps look like feature buffets with everything marked “high priority.” The space between strategic intention and daily execution is littered with good ideas that never shipped.
Leadership and Culture
Systems and Scaling
Communication and Influence