Hello! My name is Craig. I'm seasoned product leader with over 20 years of experience building innovative software at the intersection of enterprise tech, AI, and customer experience.
Latest Articles
Last week, philosopher Harry G. Frankfurt passed away. As a young adult, his essay “On Bullshit” completely changed how I thought about truth and lies, especially given a personal history with family who had a tenuous relationship with the truth....
Book Review
Philosophy
Critical Thinking
Here are the slides for the lightning talk I gave at Conversion Conf 2014, aimed as an introduction to psychology in design, why it matters and what drives us to make decisions.
Presentations
UX
For anyone looking to get into User Experience, I can’t recommend enough that you read Jesse James Garret’s book The Elements of User Experience. It provides a great framework for thinking about design and gives you a structured rationale and...
Book Review
UX
Imagine you have never used an iPad before, but I tell you that you can play chess on it. Before you turn it on, you will already have started building a mental model of how the chess game will look,...
UX
Tips