What makes them click?
A 2014 review of Susan Weinschenk's behavior-design classic: what makes users click, and what it means for the products we build.
Here are the slides for the lightning talk I gave at Conversion Conf 2014, aimed as an introduction to psychology in design, why it matters and what drives us to make decisions.
The goal of this talk was to give people without a design background a quick intro into psychology and how large an impact it can have on your products.
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