People, product and systems
A collection of 8 posts
You ship feature after feature, your development team works overtime, your backlog is always full—yet customer satisfaction remains flat and business metrics barely budge. Sound familiar? You’re not alone. Most product organizations have fallen into what Melissa Perri calls “the...
In the quest for clarity and alignment, modern organizations increasingly embrace structured goal-setting frameworks like OKRs (Objectives and Key Results). But beneath the surface of these seemingly rational systems lies a deeper question: Are we measuring what truly matters, or...
Here are the slides for the lightning talk I gave at Conversion Conf 2014, aimed as an introduction to psychology in design, why it matters and what drives us to make decisions.