Hello! My name is Craig. I'm a Product, Strategy and Operations consultant based in the San Francisco Bay Area.

Latest Articles

What makes them click?

Here are the slides for the lightning talk I gave at Conversion Conf 2014, aimed as an introduction to psychology in design, why it matters and what drives us to make decisions.

The Elements of User Experience

For anyone looking to get into User Experience, I can’t recommend enough that you read Jesse James Garret’s book The Elements of User Experience. It provides a great framework for thinking about design and gives you a structured rationale and...

Mental Models

Imagine you have never used an iPad before, but I tell you that you can play chess on it. Before you turn it on, you will already have started building a mental model of how the chess game will look,...