People, product and systems
In the quest for clarity and alignment, modern organizations increasingly embrace structured goal-setting frameworks like OKRs (Objectives and Key Results). But beneath the surface of these seemingly rational systems lies a deeper question: Are we measuring what truly matters, or...
In 2012, Netflix was a meticulously organized catalog that helped you discover films and shows across genres, decades, and continents. In 2015, Spotify was a music lover’s sanctuary that put your personal library and thoughtful exploration front and center. Fast...
Last week, philosopher Harry G. Frankfurt passed away. As a young adult, his essay “On Bullshit” completely changed how I thought about truth and lies, especially given a personal history with family who had a tenuous relationship with the truth....
Here are the slides for the lightning talk I gave at Conversion Conf 2014, aimed as an introduction to psychology in design, why it matters and what drives us to make decisions.
For anyone looking to get into User Experience, I can’t recommend enough that you read Jesse James Garret’s book The Elements of User Experience. It provides a great framework for thinking about design and gives you a structured rationale and...