In 2012, Netflix was a meticulously organized catalog that helped you discover films and shows across genres, decades, and continents. In 2015, Spotify was a music lover’s sanctuary that put your personal library and thoughtful exploration front and center. Fast...

Product and Strategy Technology and Future Systems and Scaling

Here are the slides for the lightning talk I gave at Conversion Conf 2014, aimed as an introduction to psychology in design, why it matters and what drives us to make decisions.

Leadership and Culture Product and Strategy Communication and Influence

For anyone looking to get into User Experience, I can’t recommend enough that you read Jesse James Garret’s book The Elements of User Experience. It provides a great framework for thinking about design and gives you a structured rationale and...

Books and Ideas Product and Strategy

Imagine you have never used an iPad before, but I tell you that you can play chess on it. Before you turn it on, you will already have started building a mental model of how the chess game will look,...

Product and Strategy Thinking and Learning